ANIPLEX. EXE is a visual novel brand launched by Aniplex in December 2019, launching original works through collaboration with different development teams. Its projects include "ATRI -My Dear Moments-," "Idle Flower Tales," "Hira Hira Hihiru," and "Song of Sowing."
| Type | A visual novel brand |
|---|---|
| Affiliation | Aniplex |
| Brand announcement date | 2019-12-26 |
Brand Starting Point
ANIPLEX.EXE announced on December 26, 2019, that the first projects were "ATRI -My Dear Moments-" co-produced by Frontwing and Zhen, and "Tales of Flowers and Flowers" produced by Liar-soft. The brand is responsible for organizing and launching projects, with each work credited separately from the actual development and creative teams.
Subsequent works
"Hira Hira Hihiru" was planned and scripted by Renya Setoguchi, focusing on illness and social conditions in an alternate era. "Song of Sowing" is planned and scripted by Kazuki, using a non-branching reading format to depict a family meeting across different eras.
These works do not use the same world setting. Brand relationships indicate their production and distribution connections, and cannot be used to infer continuity in characters or storylines.
| Positions have been verified | Brand production |
|---|
Brand establishment and first works
The brand announced on December 26, 2019, simultaneously releasing two PC titles: "ATRI" co-produced by Frontwing and Makura, and "Tales of Flower" developed by Liar-soft. Its positioning is to present stories in the form of novels and games, with the first projects developed by different studios.
《Hira Hira Hihiru》
The game was released on PC on November 17, 2023, supporting Japanese, English, and Chinese Simplified. Renya Setoguchi was responsible for planning and scriptwriting, Zennosuke for character design, MANYO for music, and BA-KU for programming development. Set in the fictional Taisho era, the work depicts the lives of patients with Fengrot disease and those around them, using medical investigations and students' daily lives to form two character perspectives.
"The Song of Sowing"
The brand's third project, "Song of Sowing," is planned and scripted by Kazuki, character design by popman3580 and マニアニ, music by Moki Harada, directed by Yow, and programmed by iMel. Three generations of mother and daughter, both at the age of 16, travel together and complete the god transition ceremony in the Four Seasons' Kingdom; The story does not branch off.
Platform and music distribution
"Song of Sowing" will first launch on PC on December 13, 2024, and then on Switch, iOS, and Android on May 1, 2025. Its 46-track soundtrack album will be released digitally on March 4, 2025, featuring the opening theme performed by Sola and the ending theme performed by Rita. The brand extends from game publishing to organizing ports and music merchandise.
Credited for production and performance
Hira Hira Hihiru: Creating the brand.
Participation in the work
ANIPLEX. EXE participated in "ATRI -My Dear Moments-" as producer.
ANIPLEX. EXE participated in 'Tales of Flowering Flowers' as producer.
Selected from the Fairy Tale Parade from the Japanese style proposal
The fairy tale parade case for "Tales of Flowers and Flowers" was selected from about four proposals in the Japanese style by Hai Yuan.
The team and material arrangement for "Song of Sowing."
In a development interview published in April 2024, Hiroki Shimada recalled that ANIPLEX. EXE originally considered entrusting most of the production of "Song of Sowing" to Kazuki alone, but later decided to invite other creators to participate in character design, hoping that different people's imaginations could be combined with his script.
During the development of "Song of Sowing," Kazuki, director Yow, and producer Shimada repeatedly discussed material choices. Kazuki recalled that despite limited budgets, the team repeatedly selected and retained a large amount of footage, using these images to present stories spanning the four seasons.
Related entries
- Productions:Hira Hira Hihiru
- Productions:The song of sowing
- Participating Brands:Hira Hira Hihiru
- Participated Works:ATRI -My Dear Moments-
- Participated Works:but merely a flowery tale
- From about four Japanese-style ideas in Kaihara, the Fairy Tale Parade of Flowers was selected:Looking toward Haiyuan
- From about four Japanese-style concepts, the fairy tale parade project was selected:but merely a flowery tale
- Scriptwriters who participated in the co-production of "Song of Sowing":Kazuki
- The original work discussing budget and material trade-offs:The song of sowing
- Production work "Hira Hira Hihiru":Hira Hira Hihiru
- Production work "Song of Sowing":The song of sowing
References
- ANIPLEX.EXE Announcement of brand establishment
- Hira Hira Hihiru official website
- Official website of Sowing Rumors
- Song of Sowing Original Soundtrack
- ANIPLEX. EXE: Produced by ATRI
- ANIPLEX. EXE: Flowery Tale
- Interviewer in Japanese, re-edited by Nozomi Kaihara
- Famitsu: Interview on the planning and production development of 'Song of Sowing.'
Rewrite the factual introduction based on the official materials listed; No game scripts, lyrics, or audiovisual materials are reproduced.
Data compiled on: 2026-10-07.